Fred Koss is the owner of FK Diamonds. He is a private broker and his main business deals with clients who are going to get engaged for he specializes in engagement rings. He sells loose diamonds and customizes them for individual buyers. This way he is able to provide his clients with the stone of their choice at a comparatively lower price. The diamonds are of excellent quality and are certified by the Gemological Institute of America or sometimes other such institutes.
The business has been doing well since he started it, claims Mr. Koss. He was formerly the owner of Basic Styles Inc. which was based in Madeira and supplied diamond jewelry to retail jewelers at wholesale prices in fourteen states like Ohio, Indiana, and Kentucky etc. The company was closed in April after a successful stint of 17 years. Koss is a veteran in the diamond business. His decision to close down the wholesale venture was largely due to the increasing cost of doing business. By selling directly to individuals the price of the diamond and setting can be reduced almost ten percent to thirty percent as compared the traditional jeweler. This is because the overhead costs are not required here and the customers can reap this benefit.
Diamonds sold by this private dealer ranges from 1 to 3 carats in size and in between $5,000 to $25,000 in price. The customers come from various fields including, doctors, lawyers, other professionals, employees from large companies like Procter and Gamble, Midland etc. Marketing of the services provided by Koss is done on the local radio stations. Client referrals constitute a major chunk of his new clients. He makes house calls and even office visits to sell his gems.
The website, fkdiamonds.com is Koss’s. His website does not perform sales transactions but provides information about the gems available with him and is a portal to contact him. He handles all the sales by himself and thus proves his reliability. The main aim of his business is to provide his customers with good quality gems at a lower cost so that comparison would reveal the value of the purchase. He mainly deals with engagement rings which are sold throughout the year. Koss’s diamonds are bought from diamond dealers in the United States and from other places all over the globe.