The Diamond room at the local Sioux Falls store is sparkling with customers who are buying diamond jewelry. In spite of the slowing economy the sales here have been holding up and going steady. In appreciation of the support from the customers an event was organized especially for them. The diamonds here bring smiles to the customer’s faces even in these trying times. The stock market slump and the economic recession have made shoppers more cost conscious but diamonds seem to be everyone’s favorite. The sale of jewelry has not been affected at all. Gold is selling great in spite of the increasing costs and diamonds have always been a woman’s best friend. Today’s metro-sexual men have also started wearing diamonds; and seem to be enjoying them too. (more…)